Good Copywriting – Making Every Word Count
Radio, Television, Bill Board and other electronic mediums rely n good copy writing. Let’s face it. A 30 second commercial contains between 75 to 100 words depending on if the commercial is a soft, medium or hard sell.
Every word must count. Every business from time to time advertises, it’s part of being in good businesss. Your advertising might be press or magazine advertisements, leaflets, flyers, posters, mobile billboards, radio or television commercials.
Someone has to come up with a way to convey the message behind the business or event in a creative way. That’s where Easy Voice Overs can help! We have Copy Writing Talent that spans over 60 years. Some of our Copy Writers have won national awards for products like Toyota and Eveready Batteries. So success is something we strive for.
Creating great copy requires an in-depth understanding of the niche and subject matters within the niche. The aim is to create the perfect balance between information and relatability. Not every writer can do this , especially for smaller, less popular niches. A good copywriter makes sure to do his/her research when creating copy. Solid experience also plays a major role in this as it relates to adaptability and conformation. At Easy Voice Overs our experienced copywriters can create content for remote niches even though he\she has no personal experience within the niche.
Brand image refers to how a company wants to portray itself to its audience. It affects the customer’s perception of your brand and reflects on their buying habits. Good copywriters are able to understand the image that you can trying to put forward and work to create that image through their content. Content reflects brand image through tone, language and relatability. We know at Easy Voice Overs that content that is average will reflect your company in a substandard manner. The same holds true for copy that is rushed, sloppy or error ridden. Customer satisfaction is the key and a golden rule here at Easy Voice Overs.
Every word in your commercial has to serve a purpose in order to get listeners or viewers hooked, You only get one chance to create the right impression and you have to be purposeful at what you write. Here at Easy Voice Overs we know that a good copywriter understands all this and creates content that provides the right information along with the benefits of your service/product. We know how to create the necessary tone and encourage users to take necessary action.
Copywriting is about communicating with the company’s audience the listener or the viewer. As such, copy that basically follows a mundane format combined with average content is clearly not the way to go. Many copywriters make the mistake of simply stating facts about the company and products. This is ineffective as most audiences expect personalized content. At Easy Vice Overs our experienced copywriters know how to write for different audiences, the content they create for a bakery will not have the same tone as the content they create for an IT company. We understand and cater for any type of business and ensure that what is written is targetted to your proespective customers. Our motto, Media Made Easy – Easy Voice Overs.