The Importance of On Hold Messages
Many businesses play messages, music or a mixture of both for callers who are waiting to speak to a live person. An on-hold message is a speaking recording that lets the caller know she’s still connected. A business may mix multiple messages or repeat the same set during a call, depending on its phone system message settings.
On-hold messages help keep callers waiting on the line. A CNN survey’s findings show that 70 percent of callers who are on hold in silence hang up within 60 seconds; of them, 35 percent won’t call back. Some callers hearing nothing think they were hung up on, while others become more frustrated by the wait. A recent study found that callers who had information to listen to remained on hold up to three minutes longer.
On-hold messages allow a company to market to the caller while keeping her on the line. Any business or company can use on-hold messaging to tell customers about a new service or feature; when the caller reaches a live person, she has an immediate opportunity to ask about a feature mentioned in the message. On-hold messaging also allows a business to connect a caller with information about and access to ordering a product or service immediately, increasing the chances the caller will buy it. Essentially, it’s free marketing with little additional cost to the business and instant listeners.
Getting the Message Across
At Easy Voice Overs we offer a variety of voices which are easily understood with perfect diction. Most importantly we can deliver the required message in such a way that your prospective customer waiting on hold will stay with us while they wait. Put simply, it’s like having someone keeping you company on the phone.